Every growing travel agent will need technological support. Beyond one point manual work and traditional office software or email cannot help. It will limit the growth, create more errors and waste lots of energy and time. Specially designed Travel Agent CRM like TripControl.net will not only increase growth but also reduce operation cost. But when it comes to choose a right Travel CRM System – one will get confused as there are lots of options available in the market.
So just to ease out the selection process here we are listing down key objectives or features that Travel Agent should look and analyze while picking up the right Travel Agent CRM Software.
Maintain Customer Data at one place
Key role of any CRM weather it is for Travel or any other industry or business is to maintain customer or lead data. Start to end. It should record each interaction from the very first point of inquiry to tour package quotations, customer documents, reminders, updates and notes given by customer to final confirmation and booking with vouchers. Further it should also enable Travel Agent or Tour operator to collect automated feedback from customers.
Every data point created and managed by CRM in chronological order will help later in evaluating staff performance & customer success process.
Customer contact information stored centrally in Travel CRM can be retrieved and used for various marketing activities and new travel product promotions.
Ease of Use
It is always challenging for any Travel Agency to switch to Online Travel CRM software from manual work processes or traditional office software. Slightest of difficulty in both implementations and training of Travel CRM System leads to demotivation of sales and operation staff in using CRM system in day to day use. That is why it’s very essential for travel agency CRM to be super easy in use and on boarding process. Each process and function should follow the most common travel operation and sales process. Each screen design and interface has to be user friendly and self-understood. It should cut-down duplicate work of staff and reduce their stress in busy season by automating certain process.
Reduce Operation Cost & Boost Growth
Very aim of adopting Travel CRM is to ease out routine activity of Travel Business. CRM should reduce operation cost by automating duplicate or time taking task so more productive output can be achieved in agency with less amount of manpower. Further, it should provide features like customer follow up & best presentable travel package quotation maker which help in converting more leads into sales quickly. Many Travel CRMs also offer features like Travel Promotion Graphics, Newsletters or Bulk SMS system to generate new leads.
Cost Effective & Affordable
Travel CRM should be pocket friendly and within reach of Travel Agent budget. Travel industry is a very competitive industry and market is full of service providers and online travel portal. Thus any Travel CRM which cost higher would be big number for the most travel agents. It should also offer a free trial to Travel Agents to get comfortable and confidant before making purchase. Travel agent should prefer less priced subscription based travel CRM over one time big amount investment. This also gives advantage of stopping expense any give point of time and also smaller price puts agent in less risk. Further any Travel CRM should not be limited to a certain number of users only and allow travel agent to opt for even 1 or multiple no of users to operate their account.
Available online, anywhere, anytime.
Modern day’s travel business is connected with internet. All bookings, reservations and processes are made available online. Thus Travel CRM should also be online and accessible from anywhere and anytime. Staff should be able to work from home even in emergency situations and at the same time admin should be able to review staff performance and business growth from the comfort of his time and location.
These were the key points to check before you opt for any Travel CRM for the growth of your Travel Business. In short any Travel Business CRM Software must give the control over his staff, customer, sales & day to operation and should reduce the stress.